保持信任 Keep trust
As the contemporary society develops dramatically, a worrying problem has sprung up that the degree of trust among individuals has decreased. For example, when we meet a man begging for money due to his handicapped leg in the street, we are considering whether he is cheating us. Plus, in the business circle, we consumers couldn't easily believe what the merchant has guaranteed. All these problems mentioned above are reduced to adverse consequences. Especially, in the corporate world exists the prevalence of dishonesty. Influenced by these phenomena, we, invariably, become increasing cautious about other’s guarantee, even a piece of word. Thus, this trend does much harm to the commodity economy. The underlying reason for these phenomena is that current people fail to trust each other, so keeping trust counts most, because the foundation of any relationship, whether it be with a business associate, spouse, parent, client or, friend, is trust. Trust is not something that can be built with quick fix techniques. Rather, it is something that is cultivated through consistent habits in personal interactions.